Perception is leverage.
I built Second Rodeo for founders who
are evolving
but whose visuals haven’t caught up.
Founder Photographer Strategic Observer
I don’t approach branding photography as content creation. I approach it as alignment.
Before we ever make one picture, I study trajectory. Where you’ve been, where you’re headed, and what this next era requires your brand to hold.
Most founders outgrow their visuals quietly.
Second Rodeo exists to close that gap.
Hi. I’m Sam June.
Based in the Hudson Valley New York, I work with founders and creatives nationwide.
THE architecture OF YOUR BRAND.
I build our Session around narrative, authority, and expansion.
Not trend cycles.
Not batching.
Not performative vulnerability.
Every image is designed to hold weight- in conversation, on stages, across campaigns.
That’s the difference.
Why Second Rodeo.
Well, this isn’t my first rodeo.
I’ve spent years photographing weddings and families, coaches and creatives.
That foundation taught me how to read a room, guide without overpowering, and create images that feel lived-in rather than staged. It’s my superpower.
Second Rodeo is the evolution of that experience, focused on women founders stepping into larger rooms.
For those defining their next Era.
If you’re stepping into something larger and your visuals need to reflect it- let’s begin.